17 November 2014 The Boks beat England by 31-28 at Twickenham in London on Saturday, 15 November. (Image: SARU)It was a weekend of wins for South Africa’s finest in Durban, London and Perth where Bafana Bafana, the Springboks and the Proteas all claimed victory.Starting with a crucial game for Bafana Bafana against Sudan at Moses Mabhida Stadium in Durban on Saturday afternoon, new captain Dean Furman revelled in “one of the proudest moments” of his life by leading the team to qualification for the 2015 Africa Cup of Nations.Shakes Mashaba’s side beat Sudan 2-1, with goals in each half from Thulani Serero and Tokelo Rantie placing Bafana Bafana in the top spot in Group A. In winning a spot in Equatorial Guinea, the team paid tribute to their late captain, Senzo Meyiwa, who was shot dead on 26 October. A moment of silence was held by the 30 000-plus crowd before kickoff.“We dedicate that win to Senzo,” said Furman, who was only named captain of the squad on Friday night. “He was in our minds the whole week. It was an incredibly emotional week. The spirit in the camp has been high and I was lucky enough to be selected the captain by the coach, but I can tell you now there’s many leaders out there on the pitch. For me it was probably the biggest honour and one of the proudest moments in not just my career, but my life, to lead my country,” Furman added.The Doncaster Rovers midfielder is based in England.Before his death, Meyiwa, who was also Orlando Pirates’s goalkeeper, took the country to the brink of qualification with clean sheets in the four group matches in which he had played.With 11 points, Bafana Bafana cannot be caught by either second-placed Nigeria or Congo. Their final qualifier is against Nigeria in Uyo.Just as Bafana’s game ended, the Boks took on England at Twickenham in London, where they have not lost to the hosts since 2006. And Saturday’s game was another win at 31-28, taking the Boks’ unbeaten lead over England to 12 games. It was a welcome showing following their humiliation by Ireland in their last match.And then, on Sunday at the Waca in Perth, the Proteas made a sound comeback with a three-wicket victory in the second one-day international (ODI) against Australia, following Friday’s loss in their first ODI against the hosts. They thrashed Australia by three wickets with more than 22 overs to spare. Paceman Morne Morkel crushed the Australians, who were all out for just 154.The third ODI will be played in Canberra on Wednesday.A fine sporting weekend was wrapped up in Joburg on Sunday, where Namibia’s Till Drobisch saw off a strong field to secure his Momentum 94.7 Cycle Challenge maiden victory in the men’s race. Marianne Vos of the Netherlands, uncontested as the greatest cyclist of her generation, won the women’s race. The annual race had a tougher new route that toured the history of the City of Gold, and over 30 000 riders, a record number of entries for the race.SAinfo reporter
Two people from Columbia have serious injuries after a wreck on the southern edge of town.The Highway Patrol says 41-year-old Gregory Haynes’ car crossed the center line of Route K just west of Highway 163 at about 7 p.m. Tuesday and hit 61-year-old Sarah Perry’s SUV.The crash closed Route K for a little while on Tuesday night.
Credit: Courtesy of the Boston Public Library, Leslie Jones Collection If a supporter donates on your website, does she see the same call to action when she visits your Facebook page? If your messaging doesn’t match, your potential donor may be confused and second-guess giving to your nonprofit. Help your fans keep giving with these four tips to consistent donor communication! 1. Keep your colors cohesive …When someone visits your virtual house—Twitter page, website, donation page, landing page, etc.—does he have one user-friendly experience, or does each “room” look like it has a different personality? Keep your colors and branding consistent across every single web site, social media outlet, and print document you share with others. If your email is purple but your landing page is yellow, your donor might feel lost and immediately leave your page.2. … Except for your Donate button!Is your donate button or call to action easy to find? If not, your button might be blending in. Your donate button shouldn’t clash, but it should be bright, bold, and easily noticeable. Try looking across the color wheel to find a good color; for example, if your page is mostly blue, use the opposite color (orange) for your button.3. Make your messaging match … 4. … Especially for your Donate button! When you’re running a campaign, make sure the landing page for your donate button reflects that. For instance, if you’re asking supporters to give to your year-end campaign in your November emails, put that message on your donation page. You want supporters to think, “Great, I can’t wait to donate to their year-end campaign!” And not: “Is this how I donate for year-end???”Using uniform appeals across all of your emails, websites, and social media will help your supporters recognize your nonprofit and encourage them to donate. If you need help creating a branded donation page or need a new page for your next campaign, contact Network for Good for help. Does your email say, “Download a free brochure on AIDS prevention,” but your landing page reads: “Learn more about AIDS”? In this case, visitors could wonder, “What about my brochure?” To get your fans to take action, choose one message or story and use it everywhere: your home page, landing page, emails, and social media. Make it extremely clear what you want and what your visitor can expect to avoid any confusion.
Barrier #2: I’m not sure where to tell our stories. Stories can be told anywhere and everywhere and in a variety of ways: in your email appeals or newsletters, on your website, and on your social media channels. You can tell stories in words, photos, or video. The key is to use channels that work for your audience. Tell stories where donors are most likely to interact with them and see them. It’s not worth spending hours on a video if your donors aren’t watching them.Think about how donors interact with your organization and their typical response methods. Select one of those areas as your first priority for storytelling. Barrier #3: I don’t have buy-in from senior leadership. Many executives and board members are clinging to fundraising methods that are no longer effective. It can be frustrating to receive campaign feedback from a senior leader who deletes the storytelling bits and replaces them with dry corporate-speak. In this case, an effective course of action is to “manage up” and educate them about storytelling.Consider an A-B test or another sort of testing where you can show senior leadership – in quantifiable, measurable terms – the positive effect of storytelling on fundraising.Whatever storytelling barrier you’re trying to break through, remember that it’s worth the effort. You aren’t telling stories just for the sake of telling a story. You’re connecting donors to their impact, inspiring them to care about your cause, and ultimately raising more money to help your nonprofit’s mission succeed. Adapted from Network for Good’s Nonprofit 911 webinar “3 Strategies for Using Stories in Year-End Campaigns” with fundraising and communications strategist Vanessa Chase. Download the full webinar here. Did you meet your year-end fundraising goal? And are you telling your nonprofit’s stories to current and potential donors? If you answered yes to the first question, we bet you also said yes to the second. Storytelling is a super-effective way to connect people with your cause and raise more money for your organization, but getting started can feel more difficult than you anticipated.Here’s how you can break down some common barriers to nonprofit storytelling. Barrier #1: I don’t have direct access to our stories. Maybe you feel one or two steps removed from client services in your job. This makes it challenging to know about all the great stories your donors need to hear. Set up a regular meeting with program staff, even it’s just a 10- to 15-minute check-in, to find out if they’ve worked with any interesting clients, have seen exciting results, or are working on a new initiative.Remember: You can tell more than just client stories. Talk about donors, other staff members, volunteers, board members, or community advocates.
I’m a monthly donor to a nonprofit I love a lot. They use a membership model to boost monthly giving. However, I noticed that during their seasonal membership drives, I continued to get emails asking me to become a member.At first I ignored this, thinking maybe they incorrectly segmented their list. Then, when I got a second appeal email a few months later, I thought maybe my membership had lapsed. I checked, but no, I found the receipt for the gift I made the previous month. I couldn’t figure out what was going on.I reached out to the organization on Twitter to ask why I was getting emails asking me to become a member when I am already a member. They apologized and began investigating which emails I might have received. They came back with the news that it didn’t look like I had received any emails by accident, and then asked me to share those emails with them to help solve the issue. I gladly took screenshots of the emails I had received. As I was in the process of sharing them with the nonprofit’s donor relations associate, I noticed one line of text that I had previously missed.The call to action in this email was a hyperlinked sentence reading something like this: “Click here to become a member, increase your monthly gift, or donate.” Um, what? The entire email (including the header image) had language that asked me to generally “support the membership drive.” I blew right past the rest of the email because the first message I saw didn’t apply to me. I was already a member. I must have received this by mistake.Along with the email screenshots, I sent a suggestion: It would have made much more sense if you had used smart donor segmentation and sent three separate emails to the three groups of people you are targeting with this one email. Why send one confusing message to everyone in your database when you have the power to send three targeted emails?I recommended:One email to nondonors—email list subscribers, I suppose—who haven’t yet given a gift.One to lapsed donors asking them to renew.One to current members asking them to increase their monthly gift.By using donor segmentation the list and choosing extremely clear, appropriate calls to action to target each group, I’m sure this organization would have received a larger response to their season appeal.I received a big thanks (and another apology) from the nonprofit’s VP of development. I made it clear that I wasn’t a whiny, fussy, mad donor (although these folks do exist—and please listen to their feedback, but don’t take it personally). I truly wanted to see this organization grow and raise more money with better seasonal appeals. The VP asked if she could contact me again to get feedback on their next appeal and recommendations on how they can better segment and target their donor base with appropriate messages and calls to action. (Of course I said yes!)Unfortunately, this isn’t an isolated case. I get confusing emails from nonprofits all the time. Don’t let your emails fall into this dazed and confused state! Here are some steps you can take to ensure you don’t confuse your donors:Invest in smart donor management software to help you easily keep track of donors’ gifts, communication history, and more.Make an audit of your emails on a seasonal basis. Make sure donation receipts, thank you emails, appeals, newsletters, etc., truly speak to the audiences receiving them. Survey your donors and ask what they think of your communication.Segment your email audiences and provide relevant content. In my example here, the information most relevant to me as a current donor would be the steps to increase a monthly gift.Don’t stick with one method forever. Test how you segment your donor database, and test different content. You won’t know what resonates most with your donors unless you try something new and measure it.
On a recent family vacation, I loved seeing these stickers on trash cans along the boardwalk and on the beach. As part of Virginia Beach’s “Keep It Beachy Clean” campaign, messages like “Thanks for not littering! You just kept a pelican from making bad choices.” or “Thanks for not littering! You just made a whale want to come back next year.” added a bit of humor to a reminder of why the message mattered.It’s also a good reminder for all nonprofit marketers: when asking someone to do something—whether that’s making a donation, volunteering, or putting trash in its proper place—don’t forget to tie your ask to why it matters. Why should they care? Why will it make a difference? Connecting a simple anti-litter message to the easily identifiable wildlife that would benefit from that action kept the “why” top of mind for all beachgoers.How are you keeping the “why” front and center for your donors?
ShareEmailPrint To learn more, read: Posted on February 7, 2014November 7, 2016By: Sarah Blake, MHTF consultantClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)A new report, “Maternal Health from 1985-2013: Hopeful Progress and Enduring Challenges,” commissioned by the MacArthur Foundation, traces the history of global efforts to define priorities, mobilize action and measure progress toward reducing the burden of maternal mortality. The paper and accompanying timelines trace major developments in policy, funding, programming, and clinical and social science research over the nearly 30 years since the WHO first published global maternal mortality estimates, and The Lancet published the seminal article, “Maternal mortality – a neglected tragedy: Where is the M in MCH?” Throughout, the paper explores the developments specifically focused on maternal health in the context of related issues, noting both the implications of both MDG5 and the 1994 International Conference on Population and Development Programme of Action, which laid out a comprehensive agenda for advancing sexual and reproductive health and rights. The paper concludes by noting that while recent findings strongly suggest that with appropriate policies and sufficient investments, the eradication of preventable maternal mortality is within reach. However, challenges and uncertainties remain: Milestones in maternal health are accruing rapidly: 2012 marked the 25th anniversary of the Safe Motherhood Initiative, 2014 marks the end of the 20-year ICPD Programme of Action, and 2015 marks the end of the Millennium Development Goals. There is no doubt that progress has been made in the global goal to eliminate preventable maternal mortality as recent lower MMR estimates have proved. With progress, new and enduring challenges abound. Funding has increased, but its sustainability is unsure; political will is at an all-time high, but conservative political trends threaten it; new technologies are being developed and implemented, but their efficacy and potential for scale remain unproven.Share this:
Posted on March 26, 2014November 7, 2016By: Christy Turlington Burns, Founder, Every Mother CountsClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Anniversaries make us look back and project forward on all the events and opportunities that bring us closer to our goals. As we celebrate the first anniversary of the Maternal Health Manifesto, I’m thinking about how daunting the Manifesto’s 12 points for improving maternal health post 2015 can seem. I’m also thinking about how many organizations are working together and breaking those points down to baby steps.Every Mother Counts is in its second year as a 501c3 and we’ve approached our mission of making pregnancy and childbirth safe for every mother with our own set of baby steps – a three-pronged approach that covers our reach, action and impact. We started as a campaign to raise awareness about the global maternal health crisis. Our goal was to Reach as many people as possible to make them aware that women around the world are dying during pregnancy and childbirth and inform them of the barriers women face that lead to their deaths. As people became aware, we realized we needed to do more. People wanted to take Action to help women survive and thrive, so we created meaningful ways to engage people in raising awareness in their own communities and helping us raise funds that go directly to support maternal health projects. That had quite the Impact and we’ve long since gone from taking baby steps with our organization to running the distance. In 2013 alone, we gave birth to new partnerships, new grants, and a brand new board of directors.Here’s what our Reach, Action and Impact look like now:Reach – We’re always looking for ways to bring this universal issue to life for an otherwise uninformed audience. We blend the substantive information and updates from our grantees and our other non-profit partners, the creativity and reach of our private sector partners and the opportunities afforded us through traditional and social media to build an audience and engage them in new ways. In 2013, we tracked nearly 890 million media impressions, increased web traffic by 81%, grew our Facebook following by 26% and our twitter following by 65%.Action – Our community has taken a total of almost 5.3 million actions in support of maternal health since we started keeping track in 2012. We’ve noted a significant increase in the number of individuals who’ve made direct donations, As running is among our best received actions, EMC supporters have sponsored or run in 5Ks, 10Ks and full marathons around the country or simply ran as part of their fitness routine and donated to us through Charity Miles. In fact in 2013 the number of runners for eMC increased from 1,709 in 2012 to 37,425 in 2013. We also noted an increase in the number of people who participated in events where they could learn more about maternal health—increasing from 1,317 in 2012 to 33,107 in 2013.Impact – The most significant achievement for 2013 was our ability to translate those actions into impact. We initiated our grand portfolio in the fourth quarter of 2012 so 2013 is truly our first full year of grant funding. We funded four new grantees in 2013 for a total of 6 EMC grants that cover five countries around the world. Not only do these grants allow us to address some access barriers, they also help provide regular updates to our community on how funds are being allocated and their impact on real lives.We are excited about our progress and the role EMC has played to reduce the number of preventable maternal deaths around the world. We know it will take the time and effort to meet all 12 Maternal Health Manifesto goals, but we truly believe that together, we CAN make pregnancy and childbirth safe for Every Mother.The MHTF is currently celebrating the Manifesto for Maternal Health’s one year anniversary through a blog series. Would you like to contribute? Connect with us on Twitter and Facebook. Or send us an email.Share this: ShareEmailPrint To learn more, read: