‘Make 2010 an African brand’

first_img16 August 2006South Africa should place the message used during the 2010 World Cup bid – “Africa’s time has come” – at the heart of its communications in the run-up to the event, says Government Communications CEO Themba Maseko. Speaking at the first 2010 National Communication Partnership Conference in Johannesburg on Tuesday, Maseko emphasised the need to have a core brand for the first African World Cup through which both the country and the continent as a whole could be promoted.He said research indicated that at least 80% of South Africans thought it proper to project the 2010 World Cup as an African World Cup. South Africa therefore needed to start building links with communicators from other countries on the continent. All resources from the conference are available on the International Marketing Council website Maseko’s comments were echoed by Minister in the Presidency Essop Pahad, who told delegates that discussions on how the continent should work together for 2010 would be high on the agenda at the African Union’s next meeting in January 2007.SA’s communicators, Pahad said, had an important role to play in ensuring that the soccer tournament would be remembered for decades to come “as an event that left our country and the continent more united and confident.“We need to convey the message that South Africa is alive with possibilities and the continent with great opportunities.”Countering negative perceptionsNegative international media reports about South Africa were also of concern, Maseko said.“In 2009, on the eve of the tournament, we will be holding general elections … We will have to create an environment where political parties do not send out negative impressions during their campaigns, because it will influence international perceptions.“The gap between foreign perceptions about South Africa and the real strengths of the country is narrowing – but it is still too wide. 2010 must be used as an opportunity to close this gap further.”Maseko said that operational and resource plans for all aspects of the World Cup were in place, and that the government was working with all stakeholders to ensure that citizens owned the event.The 2010 National Communication Partnership Task Team would hold workshops around the country to inform communities about opportunities available during the World Cup, Maseko said.With only one-third of the three million 2010 match tickets available for South African soccer fans, South Africa needed to think beyond stadiums, as most fans would be watching the matches from “fan parks”.While Fifa would exercise tight sponsorship control over the tournament, there would be “huge” advertising and branding opportunities at these fan parks, Maseko said.Tuesday’s conference was the first in a series of 2010 National Communication Partnership Conferences, to be held annually over the next four years in order to help the country’s communicators build and implement a shared strategy for the World Cup.It was hosted by the International Marketing Council of South Africa on behalf of the 2010 National Communication Partnership Task Team, which includes representatives from the government, business and the 2010 Local Organising Committee.SouthAfrica.info reporter and BuaNews Want to use this article in your publication or on your website?See: Using SAinfo materiallast_img read more

Tourism ‘vital to South Africa’s growth’

first_img27 June 2012South African tourism will continue to grow and play a key role in the country’s economy through a stronger focus on emerging markets and responsible tourism, says Deputy Tourism Minister Tokozile Xasa.Speaking to BuaNews on the weekend following her return from the International Responsible Tourism Conference in London, Xasa said the country’s national tourism sector strategy aimed to make South Africa one of the top 20 destinations in the world by 2020.In terms of the strategy, South Africa aims to create 225 000 new jobs by 2020 while increasing tourism’s contribution to the economy from R189.4-billion in 2009 to R318.16-billion in 2015 and R499-billion by 2020.Responsible tourismWith South Africa continuing to emerge as an important global player, the government also wants a new focus in the tourism sector to explore the opportunities presented by “responsible tourism”.“Responsible tourism” is an approach to tourism management aimed at maximising the economic, social and environmental benefits while minimising the costs to destinations. Its focus is on creating “better places for people to live in, and better places to visit”.Xasa said the youth employment problem in South Africa had created a renewed sense of urgency for action, and suggested that developing opportunities in tourism could be one of the solutions.Developing emerging marketsAccording to Xasa, South Africa has started to attract large amounts of tourists from emerging markets, particularly the rest of Africa and Asia.“We continue to grow in these regions, and as such there’s a special focus now on growing and developing that market. We are opening offices on these continents,” she said.Despite South Africa’s core markets in Europe and North America remaining the major source of long-haul tourists, the country’s overall tourism growth in 2011 was largely due to a 14.6% growth in the emerging markets of Asia – driven by a growth of 24.3% from China and 26.2% from India.“The responsible tourism conference for us served as a platform to further convince those markets that South Africa’s position as a leisure destination remains firm and unshaken,” Xasa said.What emerged from the conference was that most countries failed to sell their culture to tourists.“The whole world is so keen on learning about cultures. In South Africa we have this rich cultural diversity … we have a host of products to develop within that range that would then add onto the products that South Africa had been providing,” she said.“People are looking for authentic experiences when they travel, and that is what South Africa presents.”Source: BuaNewslast_img read more

How To Keep In Touch On Game Day

first_imgTouch Football Australia will be reporting live on the game on the TFA Facebook and Twitter pages, so if you are unable to make the event, be sure to be visiting these pages regularly from 6.30pm tonight. Highlights of the three matches each day will be able to be viewed on the TFA YouTube channel shortly after each day’s games conclude, while match reports will also be able to be viewed on the TFA and event websites.Be sure to send in your messages of support on our Facebook and Twitter pages or you can email [email protected] and we’ll post them on the website. Good luck to the three Australian teams!There are plenty of ways to keep in touch with the 2012 Trans Tasman Series, which will be held at Mudgee’s Glen Willow Regional Sporting Complex from Thursday, 26 April to Saturday, 28 April 2012, including in the following ways: Websites: www.austouch.com.au www.transtasman.mytouchfooty.com Facebook – www.facebook.com/touchfootballaustralia Twitter – www.twitter.com/touchfootyaus (be sure to use the hashtag #transtasman2012 in your tweets) YouTube – www.youtube.com/touchfootballauslast_img read more

Free Webinar: Take Charge of Your Nonprofit’s Reputation

first_imgDo you know how supporters feel about your organization? What are people saying about your cause online? All too often organizations are so busy promoting their next campaign or event they fail to pay attention to managing their reputation. If you’re not actively monitoring and managing how your nonprofit’s brand is perceived, your fundraising and marketing efforts will suffer. This week, we have a must-see webinar for anyone working in the sector. Dr. Dionne Clemons, nonprofit communications expert, will join us for a free webinar all about understanding and managing your nonprofit’s reputation. She’ll show you how to create a plan for actively managing and safeguarding your brand. If you need some help planning for crisis communication, brand monitoring, public relations, or social campaigns, you will not want to miss this.Take Charge of Your Nonprofit’s ReputationTuesday, March 25, 2014 1pm ETRegister now.(If you can’t attend the live session, go ahead and register so you can get the recording and slides delivered shortly after the event.)last_img read more

5 Ways to Recruit Passionate Fundraisers

first_imgGiving is social.Study after study shows that people are more likely to give when asked by someone they know. Social connections and personal ties are strong drivers of behavior, and charitable giving is no exception. So how do you inspire your supporters to spread the word and raise funds on your behalf? Try these five ideas for recruiting passionate fundraisers who will help you reach new donors and bring in more donations.Tap into your board. Help your board fulfill their give or get commitment by making it easy for them to launch their own personal fundraising page. Your board members are passionate about your work, and they likely have the most influence over a larger network.Leverage your volunteers. Ask your volunteers to help you spread your message via social media and their personal connections. Their dedication to your work is the kind of inspiration that will make others want to join in.Let donors do more. Once a donor gives, invite them to share your work with others and encourage them to create a personal fundraising page to help reach your goals. In most cases, the contributions they bring in will far eclipse their original donation. The trick is to make it super simple for them to do.Turn your events into challenges. Whether you host a large annual event, an open house, or are just celebrating a milestone, give event attendees the ability to raise funds before and during the event. Everyone likes a little healthy competition: offer special incentives, recognition, or access to those who bring in the most dollars or donors.Encourage personal stories. Most of your supporters have a personal connection to the work you do. Offer the opportunity for them to share what your cause means to them with a personalized fundraising page. These stories are likely more powerful than your existing marketing materials and will go a long way in breaking through the noise in a crowded inbox or Facebook feed.Ready to put these ideas into action? In this archived presentation, I share more tips on creating an effective peer-to-peer fundraising campaign that will help you turn your donors into fundraisers.last_img read more

How 15,000 Midwives Will Save Mothers’ Lives

first_img ShareEmailPrint To learn more, read: Posted on July 27, 2012Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Yesterday, Impatient Optimists published a post titled, How 15,000 Midwives Will Save Mothers’ Lives, that describes a new project by AMREF, the African Medical & Research Foundation, that aims to train 15,000 midwives across several countries in Africa using a combination of mobile technology and classroom training.From Impatient Optimists:More women will survive the birth of their children in sub-Saharan Africa because of a new initiative launched by AMREF, the African Medical & Research Foundation. Called Stand Up for African Mothers, AMREF will dispatch and train 15,000 midwives by 2015 primarily in Tanzania, Kenya, South Sudan, Angola, and Mozambique. Other countries in east, west and South Africa will also receive AMREF-trained midwives. AMREF has provided midwife training in Africa for over 50 years……According to AMREF one midwife can care for 500 women and deliver 100 babies. By 2015 15,000 midwives will effectively care for seven million African women each year. Due to the scale of the program Stand Up for African Mothers has the potential to significantly reduce maternal mortality in sub-Saharan Africa. In fact, this continent-wide effort is estimated to reduce African maternal mortality by 25 percent according to AMREF.Read the full story here.Learn more about AMREF’s Stand Up for African Mothers campaign here.Share this:last_img read more

Manifesto for Maternal Health: Highlights From Christy Turlington Burns

first_imgPosted on March 26, 2014November 7, 2016By: Christy Turlington Burns, Founder, Every Mother CountsClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Anniversaries make us look back and project forward on all the events and opportunities that bring us closer to our goals.  As we celebrate the first anniversary of the Maternal Health Manifesto, I’m thinking about how daunting the Manifesto’s 12 points for improving maternal health post 2015 can seem.  I’m also thinking about how many organizations are working together and breaking those points down to baby steps.Every Mother Counts is in its second year as a 501c3 and we’ve approached our mission of making pregnancy and childbirth safe for every mother with our own set of baby steps – a three-pronged approach that covers our reach, action and impact.  We started as a campaign to raise awareness about the global maternal health crisis.  Our goal was to Reach as many people as possible to make them aware that women around the world are dying during pregnancy and childbirth and inform them of the barriers women face that lead to their deaths.  As people became aware, we realized we needed to do more.  People wanted to take Action to help women survive and thrive, so we created meaningful ways to engage people in raising awareness in their own communities and helping us raise funds that go directly to support maternal health projects.  That had quite the Impact and we’ve long since gone from taking baby steps with our organization to running the distance.  In 2013 alone, we gave birth to new partnerships, new grants, and a brand new board of directors.Here’s what our Reach, Action and Impact look like now:Reach – We’re always looking for ways to bring this universal issue to life for an otherwise uninformed audience. We blend the substantive information and updates from our grantees and our other non-profit partners, the creativity and reach of our private sector partners and the opportunities afforded us through traditional and social media to build an audience and engage them in new ways. In 2013, we tracked nearly 890 million media impressions, increased web traffic by 81%, grew our Facebook following by 26% and our twitter following by 65%.Action – Our community has taken a total of almost 5.3 million actions in support of maternal health since we started keeping track in 2012. We’ve noted a significant increase in the number of individuals who’ve made direct donations,  As running is among our best received actions, EMC supporters have sponsored or run in 5Ks, 10Ks and full marathons around the country or simply ran as part of their fitness routine and donated to us through Charity Miles. In fact in 2013 the number of runners for eMC increased from 1,709 in 2012 to 37,425 in 2013. We also noted an increase in the number of people who participated in events where they could learn more about maternal health—increasing from 1,317 in 2012 to 33,107 in 2013.Impact – The most significant achievement for 2013 was our ability to translate those actions into impact. We initiated our grand portfolio in the fourth quarter of 2012 so 2013 is truly our first full year of grant funding. We funded four new grantees in 2013 for a total of 6 EMC grants that cover five countries around the world. Not only do these grants allow us to address some access barriers, they also help provide regular updates to our community on how funds are being allocated and their impact on real lives.We are excited about our progress and the role EMC has played to reduce the number of preventable maternal deaths around the world. We know it will take the time and effort to meet all 12 Maternal Health Manifesto goals, but we truly believe that together, we CAN make pregnancy and childbirth safe for Every Mother.The MHTF is currently celebrating the Manifesto for Maternal Health’s one year anniversary through a blog series. Would you like to contribute? Connect with us on Twitter and Facebook. Or send us an email.Share this: ShareEmailPrint To learn more, read:last_img read more

Antenatal Care as a Gateway to Health Care for Women

first_img ShareEmailPrint To learn more, read: Posted on September 11, 2014November 2, 2016By: Thyra de Jongh, Founder and Director, Gephyra International Health ConsultancyClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)This post is part of our “Continuum of Care” blog series hosted by the Maternal Health Task ForceAre we doing enough?As the deadline for the Millennium Development Goals approaches, it is time for the global health community to take stock of what we have accomplished thus far. In the area of maternal and child health some great strides have been made. Maternal, neonatal and child mortality rates have all fallen, although in many areas of the world far more needs to be done still to achieve the ambitious targets that were set.When it comes to the care women receive during their pregnancy and childbirth, we also see encouraging improvements. The World Health Organization reports that in developing countries 68 out of every 100 women delivered their babies in the presence of a skilled health care worker in 2012, as opposed to only 56 in 1990. Also, 83% of women in these countries received antenatal care (ANC) at least once during their pregnancy. Nonetheless, still far too many women suffer unnecessary complications or even die as a result of pregnancy and labour. In addition, many women suffer from conditions that can put them and their children at risk, but for which they are not receiving appropriate care. So what more can we do to ensure that all women receive the health care they need and deserve?Seizing the opportunityPart of the solution may rest in how we use the ANC encounter. Despite recommendations from the World Health Organization, emphasizing a model known as Focused Antenatal Care (FANC), we know that all too often ANC visits comprise only the most basic checks and services. This is a shame, especially since in many low-income countries ANC may be one of the few times in her life a woman comes into contact with formal health services. As such, ANC could be an extremely important platform to also deliver health services like diagnosis and treatment of HIV, other sexually transmitted infections, and even non-communicable diseases – like diabetes and heart disease.Although integrating these services with ANC could hold great promise, it is not entirely without risk. Having to deliver a more complex care package puts additional demands on health workers, who often are already severely overworked and under-resourced. If not done properly, integration of services could jeopardise the quality of services delivered. Whether integration of services with ANC can indeed improve women’s access to essential health care, and how this impacts quality, has been the topic of a study conducted by a team of researchers from the Harvard School of Public Health, the London School of Hygiene and Tropical Medicine and Gephyra International Health Consultancy.Reviewing the evidenceUsing studies from the peer-reviewed and grey literature, we have looked for examples of services that have been integrated into ANC. We conducted a systematic review to analyse how integrated service delivery models compare to other models in terms of uptake of services, health outcomes and costs, and whether integration had any unintended consequences.We found limited evidence to suggest that integration can indeed improve uptake of some important services such as HIV testing, antiretroviral treatment and measures to prevent transmission from mother to child – potentially leading to better health outcomes for mother and child.At the same time, our review shows that very little attention has been paid to the potential risks associated with integration. In a separate study, we have reviewed the main barriers to, and conditions for successful service integration. Both studies are expected to be published later this year.It is our hope that these studies will contribute to shaping the debate on how we can best use ANC to improve health care for all women.Share this:last_img read more

13 New Job Openings in Maternal Health!

first_img ShareEmailPrint To learn more, read: Posted on July 3, 2015August 4, 2016Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Are you interested in a job in maternal health? Check out new openings:(Deadline Monday, July 6!) Reproductive Health Research Intern: United States Agency for International Development, Arlington, VATemporary Project Coordinator: Women & Health Initiatve, Harvard T.H. Chan School of Public Health, Boston, MASenior Program Coordinator: Jhpiego, Baltimore, MDSenior Program Officer: Jhpiego, Baltimore, MDSenior Maternal and Newborn Health Advisor: Jhpiego, Baltimore, MDFamily Planning Policy Advisor: United States Agency for International Development, Arlington, VAHead of Communications: Girls Not Brides, London, UKSenior Technical Advisor: Jhpiego, GuineaSenior Technical Advisor: Jhpiego, GuineaSBCC Consultant: Institute for Reproductive Health at Georgetown University, Washington, DC/UgandaProgram Manager, Maternal Child Health: Samaritan’s Purse, MyanmarSenior Program Coordinator: MCSP, Washington, DCSenior Program Officer: Jhpiego, Washington, DCShare this:last_img read more

The Global and National Maternal Mortality Targets for the Sustainable Development Goals

first_imgFor countries with current MMRs less than 10 deaths per 100,000 live births, measuring a two-thirds reduction is not feasible due to statistical limitations. Those countries with low MMRs should therefore focus on reducing internal inequities. National-level MMRs can hide disparities within countries: Women of low socioeconomic status, belonging to certain racial or ethnic groups and those living in rural areas, for example, are often at greatest risk of dying from pregnancy or childbirth-related causes. Therefore, all countries are called to focus on eliminating inequities among sub-populations under the new goals framework.The SDG 3.1 global target of less than 70 deaths per 100,000 live births represents an ambitious reduction in the global burden of maternal mortality from the current global MMR. Data from the Global Burden of Disease Study 2015 estimates that the global MMR is 196 deaths per 100,000 live births. According to the World Health Organization, the global MMR is even higher, at approximately 216 deaths per 100,000 live births. But the global goal is achievable if all countries contribute to the global average by accelerating their national reduction of preventable maternal deaths by at least two-thirds and ensuring that no woman and no country is left behind, a key theme of the Global Strategy.Clearly, we all still have far to go in order to achieve both the global and national targets for maternal mortality. Reducing the global MMR to less than 70 deaths per 100,000 live births through national reduction of MMR by two-thirds in all countries by 2030 and reducing inequities in maternal survival within and among countries will be challenging; but with continued investment in maternal health research, programs and policy at the global, national and local levels, we can work together to end preventable maternal mortality across the globe.Learn more by checking out these resources:Strategies Toward Ending Preventable Maternal Mortality (EPMM) | World Health OrganizationThe Sustainable Development Goals and Maternal Mortality | MHTF Topic PageEnding Preventable Maternal Mortality | MHTF ProjectStrategies Toward Ending Preventable Maternal Mortality (EPMM) Under the Sustainable Development Goals Agenda | MHTF BlogA Common Monitoring Framework for Ending Preventable Maternal Mortality, 2015–2030: Phase I of a Multi-Step Process | BMC Pregnancy and ChildbirthEnding Preventable Maternal and Newborn Mortality and Stillbirths | BMJ—How do you think we can reduce maternal deaths around the world? We want to hear from you!Share this: Sierra Leone (1,360)Finland (3) Ten Countries with the lowest MMRs   (per 100,000 live births) Chad (856)Iceland (3) Liberia (725)Czech Republic (4) Posted on October 28, 2016September 19, 2017By: Rima Jolivet, Maternal Health Technical Director, Maternal Health Task Force; Sarah Hodin, Project Coordinator II, Women and Health Initiative, Harvard T.H. Chan School of Public HealthClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)There has been some confusion recently about the Sustainable Development Goals (SDG) target for reducing global maternal mortality. The SDG global target is to reduce the global maternal mortality ratio (MMR) to less than 70 per 100,000 live births by 2030. In addition to this global target, there are separate country-level targets: The primary national target is that by 2030, every country should reduce its MMR by at least two-thirds from its 2010 baseline. The secondary target, which applies to countries with the highest maternal mortality burdens, is that no country should have an MMR greater than 140 deaths per 100,000 live births by 2030.SDG 3.1 global target:By 2030, reduce the global maternal mortality ratio to less than 70 deaths per 100,000 live births.EPMM national targets:Primary target: By 2030, all countries should reduce their maternal mortality ratios by at least two-thirds from their 2010 baseline.Secondary target: By 2030, no country should have a maternal mortality ratio greater than 140 deaths per 100,000 live births.These global and national maternal mortality targets, developed by a group of technical experts through extensive consultations with global and country-level stakeholders, were published in a 2015 report, Strategies for Ending Preventable Maternal Mortality (EPMM Strategies). The EPMM Strategies report fed into the development of the Global Strategy for Women’s, Children’s and Adolescents’ Health, 2016-2030 (Global Strategy), a framework for achieving the Sustainable Development Goals related to the health of women, children and adolescents.Understanding the distinction between the global and national targets is crucial. The global target alone is not useful for instituting country-level change. Countries need to set national targets to drive reduction in maternal deaths and thus contribute to meeting the global goal. The primary national target—that every country should reduce its MMR by at least two-thirds from its 2010 baseline levels—takes each country’s different starting point into account while still holding countries accountable for their own progress toward the common SDG goal.Each country has a unique starting point: a different baseline MMR and epidemiological risk profile, different health system capacity and resources and a different sociopolitical climate for work on reducing maternal mortality. These differences are reflected in the wide disparities in MMR among countries around the globe. National MMRs range from 3 deaths per 100,000 live births in Finland, Greece, Iceland and Poland to 1,360 deaths per 100,000 live births in Sierra Leone. This disparity illustrates that, unfortunately, a woman’s risk of maternal death depends largely on where she lives. Thus, the secondary national target—that no country should have a national MMR greater than 140 deaths per 100,000 live births  by 2030—was proposed as an important mechanism for reducing extreme inequities in global maternal survival. Somalia (732)Belarus (4) Ten Countries with the highest MMRs (per 100,000 live births) Central African Republic (882)Greece (3)center_img ShareEmailPrint To learn more, read: Burundi (712)Italy (4) Democratic Republic of the Congo (693)Sweden (4) Gambia (706)Kuwait (4) Data are estimates from “Trends in maternal mortality: 1990 to 2015” Estimates by WHO, UNICEF, UNFPA, World Bank Group and the United Nations Population Division South Sudan (789)Austria (4) Nigeria (814)Poland (3)last_img read more