Just read an article of an eminent writer Mr Bajpai @ TOI editorial page on Education. Well, the informed man writes well and thought-provoking pieces. But here he didn’t touch the original reason just by-passing it to be politically correct.Let’s come to the original reason for the deterioration in everything all around us. The structure of a nation, if u consider it from an artichtural point of view, rests minimum on 3 pillars & the 4th pillar which controls the all 3.These 3s are Health, Engineering (Infrastructure) & Education. Though all three have a mutual relationship the most important being the third one, without which first two can’t happen. Next ..the main components of all three are human and the 4th pillars the administration has a stronghold on all 3s & practically everything.Now come to each one starting from health. The teachers are not available because the best in the field do not come into teaching in hospitals leaving lucrative private practices. Those coming into the teaching jobs in hospitals (Mainly Govt Medical Institutions have been producing the world-renowned doctors since days) are from “Not so best” and the most critical part of my argument, from the Reserved category of students.Now start thinking unbiased …a man, let’s suppose in ’70s in reserved category got a govt job. He got married in 5 yrs …his children (suppose 2) got admission in Engg/Medical in ’92/3 ….his grandchildren got admission again in Medical/Engg in 2013/14 …it continues. So just counting matter of factly without considering reservation got by his children & grandchildren in the best Govt schools (both primary & higher secondary) ..his family in 3 generations got minimum 43 times (including on job promotions). And if he (the original) had 2 siblings …then you multiply…When you give reservation to d most vital part of your pillars …you can’t prevent the rust that automatically creeps into the structure. There must be some inefficiency in the ability of the student who got reservation to get entry in the most vital part of your nation-building the Health & Engineering …he must b week in science subjects ..the heart of learning Engineering & Medical Sc. Then how on earth you expect them to be in the forefront of their profession. So major portion of them come into teaching after Masters ( again ….my goodness …by reservation) …and you get teachers (30% as per rule) who by no means can produce students brighter than their IQs. They are not supposed to be there in the first place.You can’t expect to build a nation with 35% of health professionals having lesser than the required expertise. Similar to the Engineers. Have you ever thought that all those inspectors of municipalities, CPWDs PWDs etc.. .who regularly check the bridges roads having lesser capabilities but got promotions early to be in the post of Inspectors ?? Have you? You are getting chills … no? Exactly …clerks or other administrative jobs ( not of higher orders like IPS IFS IASs) anywhere does not require any higher-order skill … everybody has equal capabilities ..and are supposed to do by anyone reserved or not.But selecting a coach for PV Sindhu from a reserved category bcz rule does say so..does not make any sense. Does it? Do you select Hockey players by applying reservation rule? No, because you need talents and hockey talents come naturally to the tribes of Odisha & Punjab …Apply a similar rule for teachers. A person who has lesser talent in Physics is not supposed to produce another Einstein. And….a ..big and…if he has that talent he will automatically qualify to become an Engineer or a Professor …no reservations are necessary.Just stay away from the reservation in higher education, from Graduation level to make India strong again …strong on the pillars ..all 3s. And for this, the all-important the 4th has to take the initiative to do away with reservation in any form in higher education. Only the deserved candidates will go further and we will get the best in every dept.
iStock/july7thBy: BILL HUTCHINSON, ABC News At least 27 people were arrested during Labor Day protest in Seattle in which police said rioters hurled rocks and Molotov cocktails at officers.The latest civil unrest in Seattle, which has become a flashpoint among demonstrations throughout the U.S., came on the same day police in Salem, Oregon, said supporters of President Donald Trump clashed with protesters demanding justice for a string of recent police-involved shootings of Black people.About 300 people joined for what was billed on social media as an “anti-police” protest in Seattle on Monday afternoon. The demonstrators marched to police union headquarters.“Officers arrested a number of individuals on 4th Avenue South as they continued to receive rocks, bottles, and explosives thrown at them by rioters,” the Seattle Police Department said in a statement.At least 22 people were arrested on charges ranging from arson, assault, obstructing police and failure to disperse, according to the statement. Another five were arrested Monday night as officers attempted to impound a vehicle, authorities said.Police body camera video released by the department showed officers in riot gear and wielding batons and tackling several demonstrators to the ground, arresting them outside the police union building in the SoDo neighborhood south of downtown Seattle. Officials also released a video of someone hurling a makeshift firebomb that landed in a street and caused a small fire near officers.As police moved to arrest unruly suspects, people in the crowd dropped several intact Molotov cocktails that were recovered by police. A photo released by officials showed what appeared to be a six-pack of beer bottles filled with gasoline, with fuses attached.Jim Fuda, director of law enforcement services for Crime Stoppers of Puget Sound, described the tense moments of being inside the police union building as the protest unfolded outside and turned violent.“We are in that building, and we have to worry,” Fuda told ABC Seattle affiliate KOMO-TV.Meanwhile, Trump supporters and protesters clashed in Oregon’s capital on Monday, police said.Supporters of the president initially gathered for a noontime rally at Clackamas Community College in Oregon City before a group of about 100, including members of the right-wing group Proud Boys, broke off and drove into Salem waving Trump flags from their vehicles, according to OregonLive, the website for The Oregonian newspaper.Video posted on social media showed people, some wearing red “Make America Great Again” caps and others wearing helmets and wielding sticks and baseball bats, chasing a small group of Black Lives Matters demonstrators and allegedly assaulting them.Police said two men were arrested on suspicion of misdemeanor assault. Police didn’t say if the suspects were among the Trump supporters.The confrontation in Salem came about a week after Aaron “Jay” Danielson, 39, was shot to death during a protest in Portland, Oregon. Danielson, of Portland, was part of a group of people who described themselves as Trump supporters who came to Portland en masse and clashed with protesters. Friends said he was also a supporter of the right-wing group “Patriot Prayer.”On Thursday night, a 48-year-old Washington man wanted in Danielson’s death was fatally shot when a federal task force composed of FBI and U.S. Marshals attempted to arrest him. Authorities allege that the suspect, Michael Reinoehl, pulled a gun on the federal agents as they closed in on him in Lacey, Washington.Reinoehl is believed to be the same man who appeared in a Vice News interview aired Thursday night in which he claimed he was providing security for the Black Lives Matter protests in Portland and appeared to say he shot Danielson in self-defense. Police have not commented on a motive for the shooting.Copyright © 2020, ABC Audio. All rights reserved.
Provide vision and dynamic leadership appropriate to themission of a comprehensive land-grant institution to address thechallenges and opportunities associated with Florida’s diverse foodand agricultural systems, natural resources, and sensitiveecosystems; changing and expanding human population; ongoingurbanization; and globalization of markets for agriculture andother products.Promote inclusion, diversity, equity and access (IDEA)initiatives for the recruitment, retention and development offaculty and staff.Work in a multi-disciplinary capacity with UF administratorsand faculty; state and local leaders in agriculture, food, lifesciences, and natural resources; industry, private organizations,and government agencies; and other institutions of highereducation.Maintain close working relationships with federal and stateagency partners, and state and county governments, includingoversight of MOUs with county governments.Work cooperatively and serve as the primary liaison withFlorida Sea Grant and the 1890 Extension Program at Florida A &M University.Lead and manage all aspects of the Florida CooperativeExtension Service, including fiscal responsibility, budget andsalary management, and the hiring, placement, tenure, promotion,and permanent status of state and county faculty.Work closely with the UF/IFAS Dean for Research, the Dean ofthe College of Agricultural and Life Sciences (CALS), and the Deanof the College of Veterinary Medicine.Work collaboratively with other UF Deans.Secure private endowments and increase extramural funding forExtension programs.Participate as an active member of the National ExtensionDirectors and Administrators (NEDA) and the Association of SouthernRegion Extension Directors (ASRED). The University of FloridaThe University of Florida, ranked No. 6 best public university (http://www.ufl.edu ), is aLand-Grant, Sea Grant, and Space-Grant institution, encompassingvirtually all academic and professional disciplines, with anenrollment of more than 56,000 students. UF is a member of theAssociation of American Universities. The Institute of Food andAgricultural Sciences ( http://ifas.ufl.edu ) includes theCollege of Agricultural and Life Sciences ( http://cals.ufl.edu ), the FloridaAgricultural Experiment Station ( http://research.ifas.ufl.edu ),the Florida Cooperative Extension Service ( http://extension.ifas.ufl.edu), the College of Veterinary Medicine ( http://www.vetmed.ufl.edu ), theFlorida Sea Grant program ( http://www.flseagrant.org/ ), andencompasses 16 on-campus academic departments and schools, 12Research and Educational Centers (RECs) located throughout thestate, 5 Research sites/demonstration units administered by RECs oracademic departments, 3 camps for Florida 4-H activities andFlorida Cooperative Extension Service offices in all 67 countiesand the Seminole Tribe. UF/IFAS employs nearly 4,500 people, whichincludes approximately 990 faculty and 1,400 support personnellocated in Gainesville and throughout the state. UF/IFAS, one ofthe nation’s largest agricultural and natural resources researchand education organizations, is administered by a Vice Presidentand four deans: the Dean of the College of Agricultural and LifeSciences, the Dean for Extension and Director of the FloridaCooperative Extension Service, the Dean for Research and Directorof the Florida Agricultural Experiment Station, and the Dean forthe College of Veterinary Medicine. UF/IFAS also engages incooperative work with Florida A&M University inTallahassee.The City of GainesvilleGainesville ( http://cityofgainesville.org )is home to Florida’s largest and oldest university, and so is oneof the state’s centers of education, medicine, cultural events andathletics. The University of Florida and UF Health Shands Hospitalare the leading employers in Gainesville and provide jobs for manyresidents of surrounding counties. Gainesville is also the largestcity in Alachua County and is the county seat, with approximately269,000 residents county-wide. It serves as the cultural,educational and commercial center for the north central Floridaregion. The city provides a full range of municipal services,including cultural and nature services and necessary administrativeservices to support these activities. Additionally, the city owns aregional transit system, a regional airport, and a 72-parchampionship golf course. Known for its preservation of historicbuildings and the beauty of its natural surroundings, Gainesville’snumerous parks, museums and lakes provide entertainment tothousands of visitors. Because of its beautiful landscape and urban”forest,” Gainesville is one of the most attractive cities inFlorida. The city is in a central location to both the Gulf ofMexico and the Atlantic Ocean, providing easy access within a day’sdrive to beaches, nature preserves, and water-based activities.ExploreGainesville in 60 Seconds. The Dean and Director leads and administers statewide programs ofthe Florida Cooperative Extension Service, a principal component ofthe University of Florida’s Institute of Food and AgriculturalSciences (UF/IFAS).The roles and responsibilities of the Dean and Director areto: Applications are invited for the position of Dean for Extension andDirector, Florida Cooperative Extension Service at the Universityof Florida. The Dean reports directly to the Vice President forAgriculture and Natural Resources. To find background informationabout the position and the search, visit https://ifas.ufl.edu/searches/dean-for-extension/.Candidates must apply online and should provide a letter ofapplication summarizing qualifications, a complete curriculumvitae, and names, addresses, email addresses and telephone numbersof at least five references.If an accommodation due to a disability is needed to apply for thisposition, please call 352.392.2477 or the Florida Relay System at800.955.8771 (TDD) or visit Accessibility at UF .Review of applications will begin on June 1, 2021, and willcontinue until the position is filled. Inquiries can be sent toMercedes Swan, Manager for the Strategic Talent Group of Universityof Florida Human Resources at [email protected] or 352.273.1703.Our CommitmentThe University of Florida is an Equal Opportunity Employer. TheUniversity is committed to non-discrimination with respect to race,creed, color, religion, age, disability, sex, sexual orientation,gender identify and expression, marital status, national origin,political opinions or affiliations, genetic information and veteranstatus in also aspects of employment including recruitment, hiring,promotion, transfers, discipline, terminations, wage and salaryadministration, benefits and training.We welcome nominations of and applications from anyone who wouldbring additional dimensions to the university’s research, teaching,extension, and outreach mission, including women, members ofunderrepresented groups, protected veterans and individuals withdisabilities.The “government in the sunshine” laws of Florida require that alldocuments relating to the search process, including letters ofapplication/nomination and reference, be available for publicinspection.Final candidate will be required to provide official transcript tothe hiring department upon hire. A transcript will not beconsidered “official” if a designation of “Issued to Student” isvisible. Degrees earned from an education institution outside ofthe United States are required to be evaluated by a professionalcredentialing service provider approved by National Association ofCredential Evaluation Services (NACES), which can be found athttp://www.naces.org/ .#category=64The University of Florida is committed to non-discrimination withrespect to race, creed, color, religion, age, disability, sex,sexual orientation, gender identity and expression, marital status,national origin, political opinions or affiliations, geneticinformation and veteran status in all aspects of employmentincluding recruitment, hiring, promotions, transfers, discipline,terminations, wage and salary administration, benefits, andtraining. Must have an earned doctorate or equivalent in a field relevantto the position and be qualified for an appointment at the rank ofprofessor in a UF/IFAS department; experience as a faculty memberat a land-grant university is highly desired.Must be able to show evidence of a strong commitment toinclusion, diversity, equity and access.Must be capable of leading Cooperative Extension with a strongvision and strategy for the future as Extension responds to theneeds of a diverse clientele in the context of changingenvironments, needs, demographics, and funding.Must be able to support collaboration and recognize excellenceacross all UF/IFAS mission areas: teaching, research, andextension.Must be able to communicate the Extension mission to a varietyof audiences and understand the changing nature of technology anddigital communications and their role in delivering Extensionprograms.Administrative experience as a Chair, Director, Assistant Dean,Associate Dean, or Dean is highly desired.
The team would work out of a special triage area between the waiting room and the emergency room treatment area. Patients with lower acuity health issues would be treated and released directly from the triage area, while the team would start medical workups on patients with more serious health issues before moving them into the main emergency room treatment area and to medical staff members best able to offer treatment. The ER staff has eight full-time doctors, six full-time physicians assistants (PAs), a cadre of part-time doctors and PAs, and a full staff of nurses.Jim Johnson can be reached at 753-6753 or [email protected] The RME team consists of two physician s assistants, two nurses, an emergency technician and a registrar. Rapid evaluation I firmly believe in this process, as does CEP, Bass said. We ve just had so much success. Used widely The amendment increases the amount the county would pay CEP for management of the hospital s emergency department to about $1.7 million over the same period. Last summer, CEP signed an extension to its original two-year contract with the county that will keep it at Natividad through the end of the 2008-09 fiscal year. At Natividad, Bass and CEP have already experienced success in reducing patient waiting times by using an immediate bedding policy, which pulls patients out of the ER waiting room and into the main treatment area. The RME program should further reduce waiting times and improve efficiency, Bass said. The rapid medical evaluation, or RME, program would dedicate new emergency department staff members solely to assessing and screening patients based on the acuity, or seriousness, of their illness or injury, as well as offering basic treatment. Bass said recruiting and hiring have begun for the RME team. Equipment such as new computers will still need to be purchased, so it will be a couple of months before the program can begin. According to Bass, CEP has found success with the program at hospitals throughout the state, including Santa Clara Valley Medical Center. The system is designed to improve patient care by decreasing waiting times for evaluation and treatment. The expectations are that more patients will choose Natividad s ER for treatment, fewer patients will leave after growing tired of waiting, and that the hospital s bottom line will improve. The team would also be able to offer both patients and charge nurses critical information, informing patients about what they can expect during treatment, and alerting charge nurses about the number and acuity of waiting patients, the priority of care, and the kinds of treatments already initiated. Remodeling planned The team would work 10 hours a day, seven days a week, and would be the first medical contact for emergency room patients. MONTEREY, Calif. — Natividad Medical Center s busy emergency room in Monterey County may be getting an upgrade. Two years after the California Emergency Physicians Medical Group took over the county-owned hospital s emergency operations, Natividad managers want to allow the firm to institute a new program aimed at treating emergency patients quicker and more efficiently. Natividad emergency medical director Dr. Jeffrey Bass said he s been working on implementing the program since he took over the department a year ago, and has the support of the hospital s interim management team from Huron Consulting, Inc. Bass said construction of the triage area essentially remodeling the emergency department is expected to begin in six to nine months. That would allow the RME program to operate at full speed, he said. Natividad s 19-bed ER is providing care for about 35,000 patients per year, a 20-percent increase over last year, Bass said. On Tuesday, Monterey County supervisors will consider a contract change that would pay CEP an additional $456,000 to implement a rapid medical evaluation program at Natividad through June 2009.
AddThis Sharing ButtonsShare to FacebookFacebookFacebookShare to TwitterTwitterTwitterShare to EmailEmailEmailShare to RedditRedditRedditShare to MoreAddThisMoreThe roots of racial prejudice run deep, but when an ugly incident recently cropped up in Ontario, a local social club didn’t just nip it the bud, they planted seeds of hope in its place.Jamaican immigrants Maurice (Mo) Ellis and his wife Caroline Leslie-Ellis settled in Canada with their daughter determined to make the most of their adopted homeland. Ellis, who was working two jobs to support his family and help pay his wife’s college tuition, joined Dad Club London to network and feel more closely connected to his new community.“Like many other local fathers, he found us on our Facebook group, came out to an event, and fell in love with what we do,” club member Ryan Blake told GNN. Blake also noted the club is proud of its diverse membership. “[Mo] isn’t the first Black dad in the club. We have members from all races and backgrounds, including gay dads.” After Dad Club London founder and president, Jeremy McCall, posted a Black Lives Matter message on the group’s Facebook page, Ellis was touched and reached out in gratitude. He told Jeremy that he’d been the target of racial slurs while working a shift at his second job. “It’s not just me that it happens to,” Ellis was quoted as saying in The London Free Press. “If you’re not mentally strong it can take a toll.”Galvanized by a “not in my town” attitude, rather than simply offering sympathy, McCall was energized to take action. He organized a secret fundraiser to show Ellis and his family how much the community supported them.Contributions came in from the local police union, 70 families, and numerous businesses. The group was able to raise nearly $7,000, and McCall arranged a get-together last month to surprise Mo. “I thought it was a Dad Club meeting,” his wife exclaimed.POPULAR: When Black Man Was Afraid to Walk in His Upscale Community, 75 Neighbors Walked With HimIn a hushed parking lot, with members standing six feet apart, Ryan’s neighbor Brent Lively recorded the touching presentation—as tears began streaming down faces both black and white.First, their daughter Amara was given a gift—the biggest LEGO set the club could find, and then Mo was given a prepaid Mastercard to help with family living expenses. Finally, smiles turned to disbelief when Caroline unfolded the check for her college tuition.“What happened to you doesn’t represent this community,” McCall said in a heartfelt speech during the ceremony. “We don’t stand for that. When you said, ‘I guess that’s the way the world is,’ it broke our hearts because it can’t be that way, and we won’t let it . . . We, together, stand as a community against racism.”RELATED: ‘The Dad Gang’ is Celebrating Black Fatherhood and Breaking Stereotypes – From NY to DCWe salute Dad Club London for taking a stand and showing us all how to make a difference.WATCH the beautiful video below…SHOW Your ‘Family Values’ By Sharing This on Social Media…AddThis Sharing ButtonsShare to FacebookFacebookFacebookShare to TwitterTwitterTwitterShare to EmailEmailEmailShare to RedditRedditRedditShare to MoreAddThisMore
Pallbearers were Warren Poirier, Ernest Caillier, Steve Jara, Mark Poirier, Butch Cormier, and Gerald LeGrand Sr. Rudolph was employed at the Gulf Port Shipyard for 33 years and after his retirement, he worked at Immaculate Conception Catholic Church in Groves, Texas for 12 years.He enjoyed gardening, visiting family and friends.He will be sadly missed by everyone who knew and loved him. He is survived by his loving wife of 68 years, Mary Ann Landry of Groves, TX; brothers, Vincent Landry and wife Cecile of Port Arthur, TX, Leroy Landry and wife Betty of Lafayette, and Willis Landry and wife Linda of Lafayette; sisters, Antonia Poirier of Cypress Island, Leona Poirier of Cypress Island, and Ann Caillier of Port Arthur, TX.He was preceded in death by his parents, Whitney and Elena Landry; sister, Juanita Escoyne and her husband Jules; brother, Harold Landry; and brothers-in-law, Lawrence Caillier, Wilbert and Donald Poirier. Breaux Bridge – A Mass of Christian Burial was celebrated at 11:00 am on Thursday, June 4, 2020, at St. Bernard Catholic Church in Breaux Bridge for Rudolph Landry, 88, who passed away on Saturday, May 30, 2020, at Oak Grove Nursing Home in Groves, Texas.Rev. Stephen Pellessier officiated at the Funeral Mass.Interment followed at St. Bernard Cemetery No. 2 in Breaux Bridge.
Richmond 2015 and Universal Sports Network have today announced a media partnership for next year’s 2015 UCI Road World Championships in Richmond, Virginia, on 19-27 September 2015.The deal provides comprehensive coverage in the United States of the UCI’s pinnacle event with more than 64 original hours across multiple networks including Universal Sports, NBC, NBCSN and CNBC. In addition, live digital streaming of all races will be available via a new, state-of-the-art Richmond 2015 mobile app for iOS and Android devices set to launch next year.The agreement includes daily live event coverage on both Universal Sports and NBCSN with live coverage of the final day of racing on NBC and CNBC. Universal Sports will also produce daily pre- and post-race shows on-site, bringing fans across the country closer to the action through interviews, race highlights and course previews in addition to airing daily primetime encore presentations.The nine-day event features 12 World Championship races, including those for Elite Men and Women, Under 23 Men and Junior Men and Women, taking place in Virginia’s historic capital city from 19-27 September 2015. The event is expected to attract more than 450,000 spectators from around the world. Some of Central Virginia’s most iconic views will be featured along the various courses with all of the races finishing in downtown Richmond.“Universal Sports’ agreement with Richmond 2015 is unprecedented, delivering more US coverage of cycling’s annual championship than ever before,” said Robert James, SVP of Content and Communications at Universal Sports. “It’s been nearly 30 years since cycling’s World Championship was on domestic soil, and we plan to maximize that opportunity by providing in-depth coverage of the races, athletes and key storylines live to a national audience.”“Next year, the top cyclists in the world will ride through the Richmond region, and this partnership ensures that more people than ever will be able to watch one of the premier cycling events in the world,” added Tim Miller, COO of Richmond 2015. “Not only will fans be able to tune into the action on Universal Sports, NBC, NBCSN and CNBC, but they also will love the interactive, second-screen experience that the Richmond 2015 mobile application will provide.”The UCI Road World Championships attracts 1,000 of the world’s best cyclists who take this rare opportunity to compete for their countries, just as they do during an Olympic Games. The United States will serve as the host country for the first time since 1986, when Colorado Springs, Colorado, staged the event.“Racing in the UCI Road World Championships at home is a once-in-a-lifetime opportunity,” said American professional cyclist and Olympian Taylor Phinney. “It will be great for USA Cycling to be the ‘home’ team as we welcome the world’s best riders to the bike-friendly city of Richmond, and as we look to inspire the next generation of American cyclists to compete on the world stage.”With more than 180 hours of exclusive television coverage this year, Universal Sports Network is well established as a leader in cycling coverage on American television.Marquee events in the 2014 cycling series include the UCI Road World Championships from Spain, the Vuelta a España, Volta a Cataluyna, Tour of Belgium, Tour of Britain, Track Cycling World Championships from Colombia, BMX World Championships from The Netherlands, the Mountain Bike World Championships from Norway, and the Cyclo-cross World Championships in The Netherlands.Universal Sports Network, a partnership between NBC Sports and InterMedia Partners, is a premier multi-platform media destination for Olympic-related sports programming in the United States. Offering more than 1,200 hours of original programming each year, Universal Sports has exclusive rights to world and national championship events in a wide array of sports.Richmond 2015 is the independent non-profit corporation responsible for the organization, management and promotion of the 2015 UCI Road World Championships. The 2015 World Championships is projected to generate approximately US$158 million in economic impact, 450,000 onsite spectators and a global television audience of more than 300 million viewers.Founding Partners of Richmond 2015 include Altria, Anthem, CarMax, Davenport & Company, Dominion, Genworth, Hourigan Construction, Kings Dominion, Lansing Building Products, MWV, McGuireWoods, Norfolk Southern, PIASCIK, The Community Foundation, VCU Medical Center and Williams Mullen.In addition to its corporate partners, the Commonwealth of Virginia, the City of Richmond, Hanover County and Henrico County are all key partners of Richmond 2015.The UCI Road World Championships is cycling’s pinnacle event, held annually in an international city as chosen by the UCI, the sport’s governing body. The 2013 World Championships was held in Florence, Italy. The 2014 Worlds will be held on 21-28 September in Ponferrada, Spain.www.Richmond2015.com Related
In a recent article, the U.S. Postal Service is quoted as saying the best mail is effective mail. It seems to be self evident, but when you think about it there is some value to be gained by the obvious. Direct Marketers are often asked “what response rate we can expect”. The real question is, “what should we do to increase our response rate”? Not all mailings are created equal and with postal rates increasing, the focus needs to be on making mailings more effective.It really sounds like a Dale Carnegie sales training course. “If I can increase your results while lowering your costs, you would want to know about that, right”? Today, digital printing and workflows exist to make mailings more effective, lower cost, and deliver better results. Can credit unions take advantage of them? Here are five things to consider when you mail:1) Targeting – Direct mail response rates are dramatically impacted by focusing the mailing on those most likely to respond. Even the simplest modeling and targeting techniques will provide positive lift in response rates. In the simplest terms mailing to your universe will hit your target audience, but most recipients are not capable of responding.2) Offer – Be clear, be concise and present your offer from your audience’s perspective. What is the rate and how much are you going to specifically save them. Avoid “up to” and “as much as” if possible as they water down the offer. Understand your primary benefit and hammer it home. Another Dale Carnegie euphemism is the customer will always view your offer in terms of “What’s in it for me”.3) Creative – Sorry, but effective direct mail is structured and based on well established best practices that you ignore at your own peril. Where creative really drives value is in support of your offer and building relevance with your members. Imagery, tone, and copy all should reflect the target audience’s tastes – not the marketer’s personal preference. Use P.S. to restate the offer and clarify the call to action. Also provide response mechanisms such as PURLS and QR codes.4) Cross Purpose – Direct marketing should not be done in a silo. When executing a campaign consider all channels available. If it is a general campaign, invest in point of purchase. Have a campaign page designed to generate interest and results. Specific targeted offers, should consider all touch points for that member; direct mail, email, messaging, call center. And don’t forget the web page.5) Measure – it’s not just about response rate and ROI. They may be the bottom line figures we are all ultimately interested in, but there is a lot to learn from your results. Which segment responded at the highest rate? How did each channel perform? What was the most preferred method of response? Do you measure close rate? Marketing generates leads, how many were closed and if they didn’t close, why?Postage is rising, but the response should not be to abandon direct mail. The goal should be more effective direct mail like the postal service recommends. Don’t panic, direct mail still works. It still generates results, we just need to make sure we are getting the most out of the channel. 3SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,John Blom John has 24 years experience in marketing, 16 of which are in the credit union market. He attended the University of Wisconsin-Madison, and has an MBA from Colorado Technical University. … Web: www.pinpointdirectmarketing.com Details
ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr A joint venture between the Financial Services Information Sharing and Analysis Center (FS-ISAC) and the Depository Trust and Clearing Corp. (DTCC) aims to provide financial institutions and other organizations the latest information on cyberattacks.The joint venture, named Soltra, will deliver software automation and services that collect, distill and speed the transfer of threat intelligence from a myriad of sources to help safeguard against cyberattacks.FS-ISAC was established in 1999 as a nonprofit initiative to share timely, relevant information about physical and cyber threats and incident information for the financial services sector. It has more than 4,500 organizations, including credit unions of all sizes.The Credit Union National Association is continuing its work with FS-ISAC to help credit unions monitor and respond to cyberthreats, as well as share information. continue reading »
After an extensive vetting process, the Phoenix office of JLL has been selected as the exclusive leasing agent for the four Class A office towers at The Esplanade, a 1-million-square-foot landmark mixed-use project located at 24th Street and Camelback Road, in the heart of Phoenix’s prestigious Camelback Corridor.JLL Managing Director John Bonnell and JLL Vice Presidents Brett Abramson and Greg McMillan will direct all office leasing efforts for The Esplanade’s 10- and 11-story, Class A office towers. The buildings were constructed between 1989 and 2002, and represent a total 906,459 square feet of space at 2425, 2525, 2575 and 2555 E. Camelback Rd. Each tower features high-end finishes, panoramic views of Camelback Mountain and Piestewa Peak, private balconies, 24-hour security, on-site conference and fitness facilities, concierge and abundant covered parking.JLL is also working with property owner by MetLife, Inc. as it implements extensive, project-wide renovations that are delivering new building lobbies, new corridors, an upgraded amenity package and new speculative office suites.“The Esplanade represents some of the Valley’s nicest office space in an equally premier location. It is one of those iconic projects that checks virtually every box on the tenant and employee wish list,” said Bonnell. “It also has an owner that recognizes the value of these advantages, and will make the investment necessary to ensure The Esplanade remains a market leader for the long term.”In addition to its office towers, The Esplanade includes a first-floor retail component, fine and casual dining, a 14-screen AMC Theatre, a 291-room Ritz Carlton Hotel, and a pedestrian-friendly design that links the project to neighboring Biltmore Fashion Park, one of the metro area’s most upscale shopping and dining environments.The Esplanade is within one mile of Piestewa Freeway/State Route 51 and minutes from the Valley’s Loop freeway system, Interstate 10, Downtown Phoenix and Sky Harbor International Airport. These factors combined to rank Camelback Road as #34 on JLL’s list of Most Expensive U.S. Streets for Office Space in 2013—an overview of the nation’s most premier, in-demand submarkets for office space.